Exaud is an established software development and technical consultancy company that provides custom software solutions.
Exaud is an established software development and technical consultancy company that provides custom software solutions.
Exaud is an established software development and technical consultancy company that provides custom software solutions.
User Interface
Website
Re-design
Introduction
Introduction
Introduction
Exaud is a tech consulting based in Portugal
Exaud is a tech consulting based in Portugal
Exaud is a tech consulting based in Portugal
Exaud is a software solution company focusing on creating custom designs and developments for Embedded, Mobile, IoT, and Wearable devices. We collaborate with brands and organizations to develop innovative solutions that help increase leads and generate demand.
Exaud is a software solution company focusing on creating custom designs and developments for Embedded, Mobile, IoT, and Wearable devices. We collaborate with brands and organizations to develop innovative solutions that help increase leads and generate demand.
Context
Context
Context
Redesign the website
Redesign the website
Redesign the website
I started off as a freelancer, invited to work on a small project since the consulting team didn't need a full-time designer. My focus was mainly on dashboard and data visualization projects. Recently, the team asked me to overhaul the website. The existing site, built years ago, is set for a redesign to not only look more professional but also to improve SEO performance and better showcase our portfolio.
I started off as a freelancer, invited to work on a small project since the consulting team didn't need a full-time designer. My focus was mainly on dashboard and data visualization projects. Recently, the team asked me to overhaul the website. The existing site, built years ago, is set for a redesign to not only look more professional but also to improve SEO performance and better showcase our portfolio.
Solution
Solution
Solution
Redesign the website with SEO structures in mind. Develop a new User Interface that showcases our potential and entire portfolio. The team has chosen to focus on designing first and work on the copy afterwards.
Project Goals
Project Goals
Project Goals
Redesign Website
Style Guide
Redesign Website
Style Guide
Design Process
Site map and Architecture of paged
In the initial phase of website development, the team laid out a site map and information architecture optimized for SEO, with a specialist partner aiding in optimization.
The marketing team supplied references and a brief for the visuals.
Architecture SEO pages
Architecture SEO pages
Architecture SEO pages
SITE MAP
SITE MAP
SITE MAP
User Interface
Using Figma and Photoshop I built the high-fidelity prototype. Check the result below.
The Team
Cross-Functional Collaboration in a Tech-Driven Environment
At Exaud, I was part of a cross-functional team within a consultancy built by and for tech professionals. The team structure was primarily composed of software engineers, back-end and front-end developers, and technical specialists, focused on delivering custom software solutions.
As the Product Designer, I worked closely with the Marketing Manager to align design initiatives with business strategy and brand positioning. On the development side, I collaborated directly with front-end developers, ensuring smooth handoffs and seamless implementation of the design solutions we crafted.
For partnership projects with Exaud’s clients, I often served as a bridge between the Business Development team and the Tech team, helping to translate business needs into clear, actionable design solutions. This required balancing technical feasibility, user experience, and business goals, often in fast-moving projects with shifting priorities.
This collaborative, tech-driven environment honed my ability to work across disciplines, communicate effectively between technical and non-technical stakeholders, and deliver user-centered designs that met both business objectives and technical constraints.
At Exaud, I was part of a cross-functional team within a consultancy built by and for tech professionals. The team structure was primarily composed of software engineers, back-end and front-end developers, and technical specialists, focused on delivering custom software solutions.
As the Product Designer, I worked closely with the Marketing Manager to align design initiatives with business strategy and brand positioning. On the development side, I collaborated directly with front-end developers, ensuring smooth handoffs and seamless implementation of the design solutions we crafted.
For partnership projects with Exaud’s clients, I often served as a bridge between the Business Development team and the Tech team, helping to translate business needs into clear, actionable design solutions. This required balancing technical feasibility, user experience, and business goals, often in fast-moving projects with shifting priorities.
This collaborative, tech-driven environment honed my ability to work across disciplines, communicate effectively between technical and non-technical stakeholders, and deliver user-centered designs that met both business objectives and technical constraints.
Learnings
Learnings
Learnings
Working Without Copy
One thing I'd change about this process is working without copy—it's a challenge. In design, context is everything. Images should complement the copy, leading to further actions. Without copy, I sometimes felt unable to make certain design decisions.
Working Without Copy
One thing I'd change about this process is working without copy—it's a challenge. In design, context is everything. Images should complement the copy, leading to further actions. Without copy, I sometimes felt unable to make certain design decisions.
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